After weighing in on different alternatives it became clear that we needed to create our own solution. We could craft a beautifully designed email, but it would be hard to track. So I thought we could create a simple website, with a clear message while providing a personalized buying experience:
- We advertise through social media and word-of-mouth
- People access the website
- Tell us they’re interested in X item
- We reply with time and location for pick-up
- People pick-up the item
- Win-Win!!
By leveraging email, facebook and word-of-mouth we could guarantee visits, then because prices were symbolic we believed that we would get buyers. Bonus points for the fact that portuguese people are generally speaking extremely social which would play an important part on the success of this project.
Here’s how the service map would roughly look like: