Mathworks hosts an annual conference inviting customers from all over the world to join and
discuss the latest trends in the industry, while presenting the newest features of the upcoming
software version.
During the event, I met customers to explore their specific needs in more depth; I identified
opportunities to improve their workflows and extend our product capabilities. It was a great and
rare opportunity to connect with the customer. Through one-on-one conversations, I could better
understand to what extent our products currently met their needs and then the steps needed to
offer improvements and enhancements.
During our 2017 event, while speaking to automotive and aerospace engineering customers, I
noticed an interesting trend; while we provided excellent tools to develop complex and
sophisticated projects, the customers struggled with visualizing the quality of a project quickly
and efficiently. We needed to offer more transparent, real-time visualization, which is critical to
large teams, given the need to coordinate quickly across multiple domains e.g., when developing
a new automotive model or airplane.